Working With Brands By: Eti Nachum, Co-Founder at BlogsRelease
If you’ve been blogging for a while you may be considering connecting with brands to review products and attend events. However, it is often difficult to know where to start. You may have an awesome blog and millions of followers but without knowing how to reach out to brands your hopes of monetizing your blog and/or getting more involved in your field of interest are slim.
As part of my daily tasks at BlogsRelease, I speak with many bloggers and brands seeking to form relationships. From these interactions, it has become clear that there are several simple things bloggers can do to significantly improve their exposure to brands. These can be summarized in just 3 essential tips:
- Lead an active life on social media
Generally, brands that are looking for blogger partners will first look at your page views. However, the next step is almost certainly to check your follower counts on social networks like Twitter, Instagram, and Facebook. Now, this doesn’t mean that you need to have thousands of followers on every social channel you can think of. If you primarily blog about beauty and fashion you might only have a prolific Instagram account, for example. Great!..But if you haven’t posted in a year don’t expect brands to be impressed. Show them that you are consistently engaging with your followers.
- Make sure to have updated and easily accessible contact information
You would be surprised by how often I come across a blog I think would be perfect for a particular campaign only to cross it off the list because I can’t find the blogger’s contact information. Do yourselves a favor and have a Contact link on your homepage with a working email address. Some bloggers also state in their About section that they are PR friendly, which is helpful. By the way – don’t forget that “About” section! Brands want to know as much as possible about bloggers they’re considering working with to see if they are a good fit. Make it a no-brainer by highlighting your area of influence and your achievements.
- Use tools like BlogsRelease to be the first to know of new campaigns
These days many brands are using blogger directories and platforms designed to make finding relevant bloggers quick and easy. BlogsRelease goes a step further, acting as both a tool for brands to upload blogger review campaigns and as the only news board exclusively for bloggers. In order to be considered by brands that use such services you first have to be listed! Provide as much information as possible, make your blog easy to find, and you’re halfway there.
And now for surprise tip #4 – check your spam folder regularly. Offers from brands and affiliates may be patiently waiting for you there. Of course these are just some of the most essential tips. If you’d like more, let me know in the comments!
Want to participating in or launch blogger review campaigns? Sign up for free at BlogsRelease – the #1 PR marketplace where brands and bloggers engage and follow us on Twitter @BlogsRelease.
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